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About the Initiative

We envision a future where every woman stands empowered and armed with the resources to navigate their lives whilst enabling them to experience menstruation with dignity and confidence. Through #BleedGood, we are not just addressing a need; we are fostering a initiative of empowerment, resilience, and hope,

Sandra Wanduragala

Founder of the Selyn and Selyn Foundation

#BleedGood: Period Dignity for All

Menstrual hygiene isn't just about health; it's a fundamental right that every woman deserves. According to available data, the lack of access to affordable menstrual products and inadequate knowledge of menstrual hygiene impedes 2.5 million Sri Lankan women, trapping them in period poverty.

The #BleedGood project, a collaborative initiative led by the Selyn Foundation, is committed to supporting women and girls in Sri Lanka facing period poverty. Through the provision of free reusable sanitary pads and comprehensive menstrual health education, we address the critical gaps in access to affordable menstrual hygiene products and information. Beyond merely providing a product solution, #BleedGood ignites a compassionate initiative for empowerment and well-being.

With #BleedGood, we are stepping up to the plate, not merely as providers of practical solutions, but as architects of change and champions of empowerment. We have created the #BleedGood initiative, collaborating with many partners for its implementation, to build a community of support, resilience, and empowerment for women across Sri Lanka.

Selyna Peiris

Director, Selyn and Selyn Foundation

Our Approach

#BleedGood: A Multifaceted Approach

Empowering women and girls to manage menstruation safely and with dignity, #BleedGood integrates this aspect of their lives into their daily routines while equipping them with knowledge for making informed health decisions. In collaboration with our partners, #BleedGood strives for lasting social change, including improved health, education, workforce participation, and gender equity.

  • We Empower

    By donating reusable fabric sanitary napkins, we offer access to menstrual hygiene products for women and young girls living in period poverty in Sri Lanka. These reusable pads are crafted by the Selyn network of female artisans, providing not only a solution for menstrual hygiene but also ensuring consistent income and flexible working options for these women.

  • We Educate

    By conducting awareness sessions on menstrual hygiene and reproductive health with medical professionals, including reproductive health check-ups, we equip individuals with vital knowledge. Our workshops also focus on addressing gender-based violence and child abuse, capitalizing on the safe environment created for discussion.

  • We Enable

    #BleedGood creates a platform for purely collaborative efforts, challenging societal norms, and providing comprehensive support through holistic interventions.

Impact

#BleedGood: People & Planet Integrated Approach

Our movement impacts lives across Sri Lanka while also reducing the burden created by disposable pads on our environment.

our numbers
that speak

We have numbers that push us to give in our best and make sure that we break our own records. We are happy to be growing and helping more day by day

Outcomes (what changed):

- 87% of 183 reusable pad users sampled (2021 to early 2025) were satisfied with the product.

- 91% of that sample said reusable pads eased their financial burden.

- In Koralaipattu (397 participants, average age 16), those who believed reusable products were safe rose from 5% to 80% after sessions.

- In Mutur (385 participants, average age 18), knowledge scores rose 8% and recognition of environmental impacts of disposal rose from 72% to 92%.

Women and girls reached, 2021–2026
0 +
Reusable pads distributed
0 +
Disposable pads displaced
0 Million
People reached through champion outreach
0 +
Boys and men educated
0 +
Menstrual waste prevented
0 Tonnes
Community champions trained
0 +
Workshops and awareness sessions
0 +

our numbers
that speak

We have numbers that push us to give in our best and make sure that we break our own records. We are happy to be growing and helping more day by day

Women and girls reached, 2021–2026
0 +
Reusable pads distributed
0 +
Disposable pads displaced
0 Million
People reached through champion outreach
0 +
Boys and men educated
0 +
Menstrual waste prevented
0 Tonnes
Community champions trained
0 +
Workshops and awareness sessions
0 +

Outcomes (what changed):

- 87% of 183 reusable pad users sampled (2021 to early 2025) were satisfied with the product.

- 91% of that sample said reusable pads eased their financial burden.

- In Koralaipattu (397 participants, average age 16), those who believed reusable products were safe rose from 5% to 80% after sessions.

- In Mutur (385 participants, average age 18), knowledge scores rose 8% and recognition of environmental impacts of disposal rose from 72% to 92%.

#BleedGood is more than just a project; it’s a holistic ecosystem of support designed to uplift women. At its heart lies the innovative Selyn reusable pad, a product manufactured and tested to international quality standards offering up to two years of menstrual hygiene solutions. This game-changing initiative aims not only to alleviate the financial and emotional burden of period poverty, but also empowers the community of rural artisan women who make the pads within Selyn’s fair trade social enterprise fold.

Shanuki De Alwis

Advocacy & Communications Consultant

Join us in this transformative movement!

To #BleedGood is a basic human right. Fight with us to end period poverty in Sri Lanka.
#BleedGood #SelynFoundation

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