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Y O G S T H E M E

About Us

SELYN FOUNDATION

Selyn Foundation was established in 2009 as the non-profit social impact arm of the Selyn Group, whose handloom business began in 1991. Through #SkillsToEmpower and #BleedGood, we support women's wellbeing and opportunities.

Who we are

Vision & Mission

A women-led organisation working where dignified livelihoods meet sustainable menstrual health.

01

Our Vision

A world where women and girls participate meaningfully and equitably in the sustainable development of their communities, with dignity, respect, confidence and pride.

02

Our Mission

Selyn Foundation is a women-led organisation committed to empowering women and girls through sustainable livelihood opportunities, accessible health education and resources including menstrual health (MHHM), and culturally informed programmes that strengthen the capacity and agency of women, youth and communities.

What guides us

Our Values

Dignity

Equity

Accountability

Integrity

Inclusion

Sustainability

Why we exist

Our Purpose

To advance women’s dignity by addressing economic and bodily freedom together. The Foundation works where dignified livelihoods meet sustainable menstrual health, bringing together communities, government, civil society, development partners and the private sector.

Every woman deserves both the dignity of meaningful work and the freedom of a healthy body.

Since 1991

Our History

1991

Selyn is founded

A female-led, women-centred social enterprise.

2009

Selyn Foundation established

Set up as the social arm of Selyn.

2020

COVID-19 response

Selyn's sales fell by 70%, and the Foundation saw artisans and communities struggling to afford menstrual products.

2021

#BleedGood launched

A Buy One, Give Back campaign and the first reusable pad.

2022

Innovation funding

Secured from WUSC/EUMC, with support from Canada, to develop and standardise the pad.

2024

Standardised pad launched

Monitoring and evaluation framework put in place.

2025

FemmeCare launched

Pad improved to UNFPA/UNICEF/UNHCR technical specifications.

The people behind our work

Leadership

Selyna Peiris

Director, Selyn Foundation

Chief Growth Officer, Selyn Group of Impact Companies.

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How we fit together

Relationship with the Business

Fair-trade business

Selyn

A fair-trade handloom company, founded in 1991.

Non-profit

Selyn Foundation

A non-profit that delivers programmes — #SkillsToEmpower and #BleedGood.

FemTech company

FemmeCare

Established by the Selyn Group in 2025, a separate women-led FemTech company that makes reusable menstrual products.

Working together

Our Partners

We work with communities, government, civil society, development partners and the private sector.

Join us in this transformative movement!

To #BleedGood is a basic human right. Fight with us to end period poverty in Sri Lanka.
#BleedGood #SelynFoundation